Preview Questions Web Analytics Manager | Role Specific Skill

Question 1: Which of the following data visualization techniques is ideal for displaying trends over time in a Custom Dashboard?

Which action should you take?

Choose only one option

Heatmap

Table

Pie chart

Line chart

Question 2: What is the best approach to measure website performance on a Custom Dashboard for mobile users?

Which action should you take?

Choose only one option

Add mobile-specific metrics like Mobile Conversion Rate and Mobile Bounce Rate

Include desktop metrics only for consistency

Exclude mobile data as it's less important

Focus only on desktop traffic metrics

Question 3: How can customer lifetime value (CLV) be integrated as a KPI in web analytics?

Which action should you take?

Choose only one option

By tracking the average session duration

By tracking purchases made by users over time

By monitoring bounce rate trends across different pages

By analyzing the cost per click (CPC) of paid ads

Question 4: When evaluating traffic quality, which KPI would you focus on to measure user intent?

Which action should you take?

Choose only one option

Conversion rate

Pages per session

New user count

Bounce rate

Question 5: Which tool would you integrate with Google Analytics to track user engagement with video content?

Which action should you take?

Choose only one option

YouTube Analytics

Google Tag Manager

Wistia

Brightcove

Question 6: If you notice a significant drop in conversion rates, what's the first metric to check for possible causes?

Which action should you take?

Choose only one option

Bounce rate on the homepage

Landing page engagement

Exit rate on the final conversion page

Traffic sources