Preview Questions Web Analytics Manager | Role Specific Skill

Question 1: What is the primary benefit of using Multi-Touch Attribution (MTA) for KPI tracking?

Which action should you take?

Choose only one option

Assigns equal weight to each touchpoint

Provides a linear view of customer behavior

Helps optimize conversion funnels

Focuses on the last-click before conversion

Question 2: What is the best approach for integrating LinkedIn Ads into Google Analytics for tracking B2B campaign performance?

Which action should you take?

Choose only one option

Use UTM parameters for LinkedIn campaign URLs

Set up event tracking for form submissions

Directly link LinkedIn ads to a custom Google Analytics report

Use LinkedIn Insight Tag and import data via Data Studio

Question 3: Which of the following metrics is critical when analyzing user engagement on a website?

Which action should you take?

Choose only one option

Time on site

Bounce rate

All of the above

Page views per visit

Question 4: In terms of user retention, which KPI would most effectively measure whether returning users are engaging more with the website?

Which action should you take?

Choose only one option

New vs. returning visitors

Bounce rate

Sessions per user

Pages per session

Question 5: Which data visualization would you choose to represent conversion rates across different user segments?

Which action should you take?

Choose only one option

Tree map

Funnel chart

Line chart

Bar chart

Question 6: What is the significance of tracking "exit pages" in web analytics for a marketing campaign?

Which action should you take?

Choose only one option

It helps identify where users are leaving the site, allowing marketers to optimize the last step of the user journey.

Exit pages do not provide insights into user experience or behavior.

Exit pages show which pages are the most popular and attract the most traffic.

Exit pages only matter for sites with complex navigation systems, not straightforward landing pages.