Preview Questions Web Analytics Manager | Role Specific Skill

Question 1: When integrating Google Tag Manager with AdWords, what is the key configuration step to track conversion events?

Which action should you take?

Choose only one option

Configuring the remarketing tag

Enabling Enhanced Ecommerce tracking

Creating a custom JavaScript variable

Setting up a conversion tracking tag

Question 2: How can "session duration" data be used to gauge the quality of web traffic in a marketing campaign?

Which action should you take?

Choose only one option

Session duration is more important for content-heavy sites than for transactional ones.

Session duration is irrelevant as users may leave the site after a short visit, even if they convert.

Longer session durations generally indicate better engagement and interest in the website's content or offerings.

Shorter session durations always lead to higher conversion rates in marketing campaigns.

Question 3: When integrating HubSpot with Google Analytics, what key action must be configured for full tracking?

Which action should you take?

Choose only one option

Ensure cookie tracking is enabled

Use Google Tag Manager for event tracking

Link HubSpot form submissions to Google Analytics goals

Set up UTM parameters for campaigns

Question 4: What is the purpose of using a Data Blending technique in creating a custom dashboard?

Which action should you take?

Choose only one option

To combine data from different sources into a single visualization

To filter data based on specific user segments

To clean data from multiple sources

To apply data transformation functions

Question 5: In Google Analytics, which of the following is a metric that represents the number of unique users visiting a site during a specific period?

Which action should you take?

Choose only one option

New Users

Bounce Rate

Pageviews

Sessions

Question 6: What is a critical step when creating a custom dashboard for multiple users with different access needs?

Which action should you take?

Choose only one option

Using static data sets

Limiting the scope of data integration

Assigning permissions based on user roles and access rights

Creating a separate dashboard for each user group