Preview Questions Social Media Manager | Role Specific Skill

Question 1: What is the most effective strategy to increase engagement rates on Instagram stories?

Which action should you take?

Choose only one option

Using highly interactive features like polls, quizzes, and stickers to engage followers

Posting stories at random times throughout the day

Limiting engagement to comments and likes only

Posting only highly-polished, professional content without interaction

Question 2: How can you assess the engagement quality of an audience on Facebook versus Instagram?

Which action should you take?

Choose only one option

By assessing the reach and frequency of posts on each platform

By comparing likes, shares, and comments, with a focus on the total interaction rate

By evaluating post frequency and the number of direct messages from followers

By comparing user demographics and the organic reach of posts on both platforms

Question 3: When analyzing social media campaign performance, what is the significance of conversion tracking?

Which action should you take?

Choose only one option

It identifies trends but doesn't directly impact content optimization

It tracks the total number of comments and shares on the posts

It measures how many social media interactions lead to desired actions (like sales or sign-ups)

It focuses on follower growth only, not interaction

Question 4: What would you use to measure content performance across various platforms (e.g., Instagram, Facebook, Twitter)?

Which action should you take?

Choose only one option

Audience feedback

A/B testing

Conversion rate

Platform-specific analytics tools (e.g., Instagram Insights)

Question 5: On LinkedIn, what is the best way to target a specific professional audience using paid ads?

Which action should you take?

Choose only one option

By job title and industry

By follower count

By company size

By location only

Question 6: How do social listening tools contribute to community engagement?

Which action should you take?

Choose only one option

They monitor conversations and provide insights to shape engagement strategies

They help track the effectiveness of paid ads

They automate content posting on various platforms

They create viral content for social media