Preview Questions SEO/SEM Specialist | Role Specific Skill

Question 1: What is the primary benefit of using Google Ads' Dynamic Search Ads (DSA)?

Which action should you take?

Choose only one option

Automatically generates ads based on landing page content

Offers more control over the bidding process

Allows for greater targeting of mobile users

Uses exact match keywords for better targeting

Question 2: In which situation would it be most important to implement AMP (Accelerated Mobile Pages) on a website?

Which action should you take?

Choose only one option

When you want to test and measure mobile conversion rates before a full redesign

When the website needs to prioritize mobile-first indexing but doesn't have an existing mobile version

When the website has high traffic and mobile users comprise over 60% of visitors

When you want to add extra content that won't be indexed by search engines

Question 3: What is the primary purpose of lazy loading in website optimization?

Which action should you take?

Choose only one option

To reduce page load times by deferring the loading of images and other media

To optimize the structure of a website's URL

To increase the visual appeal of a webpage

To improve keyword rankings by loading content faster

Question 4: What role does "link diversity" play in a successful link-building strategy?

Which action should you take?

Choose only one option

It is irrelevant; focusing on high-authority sites is more important

It is only important for improving domain authority

It results in penalties by diversifying backlinks

It ensures you receive backlinks from a variety of sources, improving authority

Question 5: What is a "Conversion Rate" in Google Ads, and why is it important?

Which action should you take?

Choose only one option

The percentage of users who complete a desired action after clicking an ad

The total number of impressions your ad receives

The total ad spend divided by the number of keywords

The number of times your ad is clicked

Question 6: What role does content promotion play in link building?

Which action should you take?

Choose only one option

Content promotion has no impact on link building and should be avoided

Promoting valuable content through outreach helps earn organic backlinks from authoritative websites

Content promotion should only focus on increasing social shares, not backlinks

Content promotion should be used exclusively for paid link-building strategies