Preview Questions Public Relations Specialist | Role Specific Skill

Question 1: How do you respond to a journalist who asks a question outside the scope of your company's messaging?

Which action should you take?

Choose only one option

By avoiding the question and changing the topic

By politely redirecting the conversation back to the core message, providing relevant information

By answering the question without considering the brand's messaging

By offering a vague answer and hoping it satisfies the journalist

Question 2: How do you align a public relations strategy with the overall business objectives?

Which action should you take?

Choose only one option

By designing a strategy that solely highlights the brand's features

By focusing solely on media coverage and ignoring business objectives

By identifying key business goals and ensuring that PR tactics support those objectives

By creating a PR plan that only focuses on short-term goals

Question 3: How do you prioritize tasks when coordinating a large-scale event?

Which action should you take?

Choose only one option

By focusing only on logistical details and ignoring event messaging

By working on tasks that are most urgent, even if they are less important

By creating a detailed timeline, identifying key priorities, and delegating tasks

By handling tasks as they come up, without a set plan

Question 4: What is the role of empathy in crisis communication?

Which action should you take?

Choose only one option

Empathy should only be shown if there is legal liability involved

Empathy helps build trust, humanizes the brand, and shows the company cares about the affected parties

Empathy can be harmful, as it might make the company look weak

Empathy is irrelevant, as focusing on facts and numbers is more important

Question 5: What is the best practice for writing a press release headline?

Which action should you take?

Choose only one option

It should be written in the form of a quote from a CEO

It should be highly promotional and include sales language

It should be clear, concise, and provide the key message of the release

It should be written as a question to engage the reader

Question 6: What is the key purpose of conducting a SWOT analysis during strategic PR planning?

Which action should you take?

Choose only one option

To identify the best target markets for the campaign

To assess the internal and external factors influencing the organization

To determine the media outlets to approach for coverage

To decide on the tone of the press release