Preview Questions Public Relations Specialist | Role Specific Skill

Question 1: In a press release, what is the significance of a "dateline"?

Which action should you take?

Choose only one option

To highlight the main objective of the release

To indicate the location and date of the press release

To offer a quote from the CEO of the company

To provide contact details of the media relations team

Question 2: How do you ensure that a press release is newsworthy?

Which action should you take?

Choose only one option

By including excessive product details

By making the company the main focus of the release

By writing it in a casual and entertaining style

By aligning the release with current events or industry trends and focusing on a clear story

Question 3: How do you ensure effective collaboration between PR and marketing teams when working on a media relations campaign?

Which action should you take?

Choose only one option

By allowing the marketing team to manage all media contacts

By aligning both teams' goals, ensuring consistent messaging, and coordinating efforts

By working in isolation and sharing progress only when necessary

By having separate goals and focusing solely on individual objectives

Question 4: How do you identify the right journalists for a media pitch?

Which action should you take?

Choose only one option

By choosing journalists from random outlets without research

By pitching to journalists who have previously covered negative stories about the brand

By selecting journalists with the largest following

By researching their coverage area, tone, and audience to match with the brand's message

Question 5: How can competitive analysis influence the development of a strategic PR plan?

Which action should you take?

Choose only one option

It has no influence on the PR plan, as the focus should be only on the product

It should only be used to target competitor weaknesses

It leads to copying competitor strategies directly without innovation

It helps identify gaps in messaging and opportunities for differentiation

Question 6: How do you ensure a PR campaign is scalable and can adapt to future growth?

Which action should you take?

Choose only one option

Limit the campaign to a small target market to keep it manageable

Develop modular strategies that can expand with business growth and evolving goals

Focus on low-cost campaigns that can be easily repeated

Avoid long-term planning and focus only on immediate goals