Preview Questions Public Relations Manager | Role Specific Skill

Question 1: What is the primary goal when conducting a media briefing for a new product launch?

Which action should you take?

Choose only one option

To train journalists on how to write about the product

To promote the product and avoid any negative feedback

To limit media exposure to only selected journalists

To control the narrative and provide journalists with all necessary details

Question 2: How do you use a press release to highlight thought leadership?

Which action should you take?

Choose only one option

By merely quoting statistics without providing deeper context

By focusing only on the company's achievements, without offering new insights

By focusing on the expertise, vision, and insights of the company or executives

By using the press release to promote the company without showcasing knowledge

Question 3: How do you manage negative online reviews or comments about your brand?

Which action should you take?

Choose only one option

By deleting negative reviews or comments without addressing them

By responding respectfully, offering resolutions when necessary, and keeping the tone positive

By ignoring the negative reviews and focusing on positive feedback

By responding aggressively to defend the brand's image

Question 4: What is a key risk when using influencers during a crisis to help rebuild a brand's reputation?

Which action should you take?

Choose only one option

Influencers may cause confusion due to conflicting messaging

The influencers may misrepresent the brand's values

Influencers could inadvertently escalate the crisis

Influencers may unintentionally harm the brand by becoming a crisis target themselves

Question 5: How should a PR Manager handle media requests for exclusive interviews with top executives during a high-profile product launch?

Which action should you take?

Choose only one option

Grant interviews only if the journalists are willing to work with limited information

Offer interviews selectively and ensure key messages align with the product's story

Deny all interview requests to maintain focus on the product itself

Only grant interviews to the top-tier outlets, excluding niche ones

Question 6: In reputation management, what is the best approach to dealing with controversial social media posts by the brand?

Which action should you take?

Choose only one option

Deleting the post without any explanation

Ignoring the post in the hope that it will be forgotten

Responding with aggressive language to defend the brand's position

By promptly addressing the issue and explaining the company's position