Preview Questions Public Relations Manager | Role Specific Skill

Question 1: How do you handle a media interview request that could potentially harm the brand?

Which action should you take?

Choose only one option

Decline the interview request outright

Only answer questions that are favorable

Redirect the journalist to a spokesperson

Agree to the interview but avoid discussing sensitive topics

Question 2: How do you handle event logistics?

Which action should you take?

Choose only one option

By delegating logistics entirely to third-party vendors without oversight

By focusing only on the event's content and ignoring logistical details

By rushing through logistical planning without careful thought

By coordinating all aspects from transportation, catering, technology, and staffing to ensure seamless execution

Question 3: What is the best approach to handle rumors that are damaging a company's reputation?

Which action should you take?

Choose only one option

Ignore them and hope they fade away

Wait until the rumor reaches mainstream media before acting

Issue a statement that directly addresses and clarifies the rumor

Only address rumors if they become widely known

Question 4: What is the ideal length for a press release?

Which action should you take?

Choose only one option

Around 1-2 pages (300-600 words)

Over 5 pages to provide all possible details

Less than 100 words to keep it brief

4-5 pages to give adequate information and quotes

Question 5: When writing a press release for a crisis situation, what tone should be used to best address the issue?

Which action should you take?

Choose only one option

Defensive, denying the facts while deflecting attention

Apologetic, while offering facts and expressing empathy

Aggressive, in an attempt to shift the blame

Apathetic, offering minimal information without emotion

Question 6: What should be included in a crisis communication plan to manage reputation effectively?

Which action should you take?

Choose only one option

A list of sales goals for the following quarter

A breakdown of financial data for internal distribution

A clear message and strategy for managing media relations and stakeholder communication

Detailed technical protocols for manufacturing