Question 1: What does "false discovery rate" (FDR) refer to in the context of A/B testing in advertising?
Which action should you take?
Question 2: When establishing CPM (Cost per Thousand Impressions) as the pricing model, what is the main factor to consider for budget planning?
Which action should you take?
Question 3: How do you determine the appropriate budget for an online advertising campaign?
Which action should you take?
Question 4: When using Google Ads for search campaigns, which match type allows ads to be triggered by synonyms, misspellings, and related search terms?
Which action should you take?
Question 5: What does a low click-through rate (CTR) on a search ad indicate about the campaign?
Which action should you take?
Question 6: What is the main advantage of using Video Ads in a Google Ads campaign compared to text ads?
Which action should you take?