Preview Questions Online Advertising Specialist | Role Specific Skill

Question 1: When setting up a Google Ads campaign, which bidding strategy is best for a campaign focused on increasing brand awareness?

Which action should you take?

Choose only one option

Target Impression Share

Target CPA (Cost Per Acquisition)

Maximize Clicks

Maximize Conversions

Question 2: In the context of A/B testing, what is statistical power?

Which action should you take?

Choose only one option

The likelihood of detecting a true effect when one exists

The frequency with which users see the test variations

The number of participants exposed to the ads

The cost associated with running the test

Question 3: What is a prerequisite for valid A/B testing when working with ad creatives on digital platforms?

Which action should you take?

Choose only one option

Running the test in multiple geographies at the same time

Testing multiple creatives in a single ad group

Randomly assigning users to test variations to avoid bias

Limiting the test to high-performing ads

Question 4: How do you track and optimize ad performance on social media platforms?

Which action should you take?

Choose only one option

By using the same strategy for all platforms without adjusting for social media specifics

By focusing on one social media platform at the exclusion of others

By using social media analytics tools to monitor engagement, clicks, and conversions, then adjusting targeting and creatives

By tracking only impressions and ignoring engagement

Question 5: Which targeting option in Google Ads would be most effective for a campaign aimed at brand awareness?

Which action should you take?

Choose only one option

Demographic targeting

Keyword targeting

Topic targeting

Remarketing

Question 6: What is the most important consideration when choosing between display ads and video ads for an ad campaign?

Which action should you take?

Choose only one option

The geographic location of the target audience

The campaign objective (e.g., awareness, conversions, engagement)

The size of the ad creative

The duration of the campaign