Preview Questions Online Advertising Specialist | Role Specific Skill

Question 1: How do you avoid bias in A/B testing when testing multiple ad creatives?

Which action should you take?

Choose only one option

By manually selecting specific audience groups for each ad creative

By randomizing the assignment of ads and ensuring no overlap in audience segments

By focusing only on one ad creative for all users

By testing ads on the same audience repeatedly

Question 2: What is the primary difference between Facebook's Dynamic Product Ads and regular Facebook ads?

Which action should you take?

Choose only one option

Dynamic Product Ads are personalized based on the user's past interaction with the website

Dynamic Product Ads only appear on mobile devices

Dynamic Product Ads have a fixed creative that cannot be customized

Dynamic Product Ads target users based on income level

Question 3: How does frequency capping improve the effectiveness of an ad campaign?

Which action should you take?

Choose only one option

It only allows ads to be shown to new users

It limits the number of times an individual sees the same ad, preventing fatigue

It restricts the budget allocated to high-frequency impressions

It increases the frequency of ads across multiple platforms

Question 4: What is the most important consideration when choosing between display ads and video ads for an ad campaign?

Which action should you take?

Choose only one option

The geographic location of the target audience

The campaign objective (e.g., awareness, conversions, engagement)

The size of the ad creative

The duration of the campaign

Question 5: Which Google Ads metric would help you determine how well your ads are performing in relation to competitors?

Which action should you take?

Choose only one option

Impressions

Cost per Click (CPC)

Click-Through Rate (CTR)

Auction Insights

Question 6: If your campaign's Cost Per Acquisition (CPA) is high but you still want to achieve your sales goals, which budget strategy would be the most efficient?

Which action should you take?

Choose only one option

Decrease the budget and focus on organic traffic

Increase the bids for impressions rather than conversions

Increase the budget for high-converting segments

Distribute the budget evenly across all segments