Preview Questions Online Advertising Specialist | Role Specific Skill

Question 1: What does dynamic retargeting in Google Ads allow you to do?

Which action should you take?

Choose only one option

Show the same ad to every user in your target audience

Retarget users who have previously interacted with your social media posts

Automatically adjust your ad's budget based on time of day

Show personalized ads based on user behavior and products they viewed

Question 2: Dynamic budget allocation in a multi-platform campaign should be based on which of the following?

Which action should you take?

Choose only one option

User demographics on each platform

Performance data across platforms and ad groups

The number of impressions each platform delivers

The budget cap of each platform

Question 3: How do you determine the lifetime value (LTV) of a customer in relation to ad campaigns?

Which action should you take?

Choose only one option

By using only ad spend as a measure of customer value

By looking only at immediate revenue without considering future purchases

By focusing on short-term metrics and ignoring lifetime value

By analyzing past customer purchase data and segmenting based on behavior to estimate future revenue

Question 4: What is the primary purpose of using conversion tracking in Google Ads?

Which action should you take?

Choose only one option

To measure the effectiveness of ad campaigns in driving specific actions on the website

To track the geographical location of your users

To adjust the frequency of ads based on impressions

To increase the number of clicks on your ads

Question 5: How do you incorporate lifetime value (LTV) into ad campaign budget planning?

Which action should you take?

Choose only one option

By spreading the budget equally across all customers without considering LTV

By allocating more budget to high-value customers and adjusting based on customer lifetime value projections

By focusing solely on immediate revenue and ignoring LTV

By prioritizing budget allocation based on one-time conversions only

Question 6: How do you ensure an A/B test is statistically valid?

Which action should you take?

Choose only one option

By testing a single variation without control groups

By conducting the test without any sample size or randomization consideration

By focusing only on quick results without testing for statistical significance

By ensuring randomization, a sufficient sample size, and proper test duration to avoid bias