Preview Questions Online Advertising Specialist | Role Specific Skill

Question 1: What does "false discovery rate" (FDR) refer to in the context of A/B testing in advertising?

Which action should you take?

Choose only one option

The average cost per conversion

The overall conversion rate of a campaign

The proportion of incorrect conclusions about a test's effectiveness

The rate at which users discover the ad on social platforms

Question 2: When establishing CPM (Cost per Thousand Impressions) as the pricing model, what is the main factor to consider for budget planning?

Which action should you take?

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Target audience size and the expected frequency of ad views

The conversion rates across all devices

The overall number of impressions regardless of performance

The cost per click of each individual ad

Question 3: How do you determine the appropriate budget for an online advertising campaign?

Which action should you take?

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By analyzing past campaign performance, determining the customer lifetime value, and setting budget based on goals

By focusing only on the cost-per-click (CPC) without considering overall goals

By setting the highest possible budget to maximize reach

By arbitrarily setting a budget based on available funds

Question 4: When using Google Ads for search campaigns, which match type allows ads to be triggered by synonyms, misspellings, and related search terms?

Which action should you take?

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Phrase match

Negative match

Broad match

Exact match

Question 5: What does a low click-through rate (CTR) on a search ad indicate about the campaign?

Which action should you take?

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The ad is performing better than expected

The conversion rate is high, but impressions are low

The bidding strategy is too aggressive

The ad copy may not be relevant to the target audience

Question 6: What is the main advantage of using Video Ads in a Google Ads campaign compared to text ads?

Which action should you take?

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Video Ads are less expensive than text ads

Video Ads are only shown on mobile devices

Video Ads have a higher conversion rate than text ads

Video Ads capture more attention and drive higher engagement