Preview Questions Media Planner | Role Specific Skill

Question 1: How can you improve cost-efficiency in a campaign while maintaining brand visibility and reach?

Which action should you take?

Choose only one option

By optimizing targeting and utilizing lower-cost but high-performing media

By increasing ad spend uniformly across all platforms

By decreasing the total campaign duration to reduce costs

By limiting the campaign to one media type for simplicity

Question 2: When negotiating with a vendor who offers a package deal, how do you assess its value?

Which action should you take?

Choose only one option

By accepting the package deal without comparison to other options

By evaluating the individual components of the package and comparing them against your specific campaign objectives

By selecting the package with the highest number of placements regardless of campaign goals

By focusing solely on the overall discount without assessing the value of individual components

Question 3: In media research, how does the use of third-party measurement tools enhance media planning?

Which action should you take?

Choose only one option

They limit the scope of analysis due to external restrictions

They provide additional data points for comparison and optimization

They eliminate the need for internal analytics

They only offer budget management tools

Question 4: When optimizing media buying strategies, how do you prioritize between CPM (Cost per Thousand) and CPC (Cost per Click)?

Which action should you take?

Choose only one option

Opt for CPM regardless of campaign goals for better exposure

Use CPC exclusively, as it's more cost-effective

Prioritize CPM if brand visibility is the goal, and CPC if conversions are the goal

Focus only on CPC for all campaigns

Question 5: How do you evaluate audience behavior using media research?

Which action should you take?

Choose only one option

By assuming all behaviors are the same for all target groups

By analyzing data on engagement, consumption patterns, and conversion rates across different platforms

By focusing on the number of clicks without analyzing the full journey

By evaluating only the volume of impressions and reach

Question 6: How do you measure the effectiveness of media buys in terms of ROI?

Which action should you take?

Choose only one option

By analyzing key performance indicators (KPIs) like sales conversions, customer engagement, and cost per acquisition (CPA) against the media spend

By assuming ROI based solely on reach and frequency

By measuring only impressions and ignoring conversions

By focusing only on the media cost without considering performance