Preview Questions Media Planner | Role Specific Skill

Question 1: What is the most efficient way to gather insights about consumer attitudes from media research?

Which action should you take?

Choose only one option

Use surveys, focus groups, and online panels to understand consumer preferences

Use only sentiment analysis on social media

Analyze only secondary data from market reports

Conduct in-depth interviews without a structured approach

Question 2: How do you optimize the budget allocation between high-frequency media placements and media reach?

Which action should you take?

Choose only one option

By focusing solely on high-frequency placements regardless of audience reach

By allocating the budget to the most expensive high-frequency placements

By focusing only on media reach and ignoring frequency

By adjusting frequency based on the effectiveness of media reach, audience engagement, and diminishing returns

Question 3: How do you approach media buying for a seasonal campaign when demand is expected to fluctuate?

Which action should you take?

Choose only one option

By increasing media spend across all channels during high-demand periods

By sticking to a fixed media budget regardless of demand

By purchasing a fixed amount of inventory in advance and adjusting later

By adjusting media buys based on demand forecasts and optimizing based on real-time data

Question 4: How do you optimize a campaign when the performance data is indicating an imbalance between spend and results?

Which action should you take?

Choose only one option

Adjust the budget allocation toward high-performing channels and pause low-performing ones

Increase spend across all channels equally to boost engagement

Focus on increasing the number of impressions to improve results

Redesign the creative without analyzing other metrics

Question 5: How do you ensure your media plan is aligned with company-wide business objectives?

Which action should you take?

Choose only one option

Relying solely on internal marketing teams without cross-department collaboration

By engaging cross-functional teams to understand goals and KPIs, ensuring integration

Working in isolation and focusing only on the media side

Focusing only on media budget allocation

Question 6: How do you handle a vendor who offers a deal that seems too good to be true?

Which action should you take?

Choose only one option

By thoroughly reviewing the terms, evaluating the vendor's history, and ensuring all promises are backed by a contract

By assuming the vendor is offering a deal to build a relationship

By reducing your expectations of performance based on the price offered

By accepting the deal without question