Question 1: How would you optimize an audience profile for a campaign based on behavioral data from social media platforms?
Which action should you take?
Question 2: In a seasonal campaign, how do you determine which platforms require increased media allocation based on time of year?
Which action should you take?
Question 3: How do you handle budget reallocations during a campaign if certain placements underperform?
Which action should you take?
Question 4: What method would you use to allocate a campaign budget across multiple geographic regions with differing audience profiles?
Which action should you take?
Question 5: When negotiating with a media vendor, how do you assess whether the proposed rate aligns with industry standards?
Which action should you take?
Question 6: How do you decide when to reallocate a media budget during an ongoing campaign?
Which action should you take?