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Question 1: When measuring advertising effectiveness, which metric is most commonly used to measure engagement in social media campaigns?

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Question 2: In multivariate analysis, which factor would best help determine the relationship between multiple media channels and their combined effect on consumer behavior?

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Question 3: How can you ensure that conversion tracking is properly set up for cross-device campaigns?

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Question 4: How should a Media Buyer adjust ad placements if performance analytics show low conversion rates despite high impressions?

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Question 5: How do you handle conflicting data when evaluating different media options?

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Question 6: What is a key element to include in your negotiation strategy when dealing with programmatic media buying?

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