Preview Questions Media Buyer | Role Specific Skill

Question 1: When determining the optimal ad placement on social media, which metric should be prioritized for maximum engagement?

Which action should you take?

Choose only one option

Click-through rate (CTR)

Video completion rate

Cost per thousand impressions (CPM)

Impressions

Question 2: What is the best approach for tracking and optimizing the performance of media spend during a campaign?

Which action should you take?

Choose only one option

Track daily spending and ROI for each channel

Monitor the total campaign budget and spend overall

Only focus on creative optimization

Focus on impressions and reach across all platforms

Question 3: What is a critical tactic when negotiating with multiple media vendors to ensure consistent pricing across platforms?

Which action should you take?

Choose only one option

Focus on non-negotiable elements, such as ad formats

Compare prices from different vendors and emphasize your purchasing power

Stick with the first vendor who provides the lowest quote

Accept the first offer without exploring alternatives

Question 4: During negotiations, how can a Media Buyer leverage historical performance data to secure favorable media rates?

Which action should you take?

Choose only one option

Present past campaign results to demonstrate high performance and value

Offer to run additional campaigns with higher volume

Focus solely on the overall market trends without specific data

Avoid sharing campaign details to maintain leverage

Question 5: What metric would you use to measure the effectiveness of a remarketing campaign?

Which action should you take?

Choose only one option

Frequency and recency of visits

Return on ad spend (ROAS)

Conversion rate

Cost per conversion (CPC)

Question 6: What is the benefit of utilizing a "blended CPC" strategy in media buying budget management?

Which action should you take?

Choose only one option

It combines performance metrics across different platforms for a unified budget approach

It helps reduce the total cost per click over time

It provides a more balanced cost structure for high-traffic and low-traffic placements

It lowers the cost of media buying during peak times