Preview Questions Media Buyer | Role Specific Skill

Question 1: What does the term "eCPM" (effective Cost Per Mille) refer to in digital media buying?

Which action should you take?

Choose only one option

The total cost of acquiring an ad placement

The number of impressions delivered for a given cost

The revenue generated per thousand impressions

The cost efficiency of a campaign relative to engagement

Question 2: What is the "anchoring" technique in media buying negotiations?

Which action should you take?

Choose only one option

Starting negotiations with an exaggerated request

Emphasizing the quality of the ad placement

Focusing on the campaign's key deliverables

Offering multiple payment options

Question 3: What statistical method would you use to assess the correlation between advertising spend and sales?

Which action should you take?

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Regression Analysis

Factor Analysis

Cluster Analysis

Sentiment Analysis

Question 4: What is a key negotiation tactic for maintaining strong relationships with media vendors while securing favorable rates?

Which action should you take?

Choose only one option

Being overly aggressive and demanding discounted rates

Focusing only on price and ignoring the quality of the service

Offering consistent feedback and requesting mutual benefits from the partnership

Limiting communication and focusing solely on rate negotiations

Question 5: In a multi-channel campaign, how should a Media Buyer allocate the budget across display ads, search ads, and social media ads?

Which action should you take?

Choose only one option

Divide the budget evenly, regardless of performance data

Allocate most of the budget to display ads regardless of engagement

Focus exclusively on the cheapest channel to minimize costs

Analyze the performance data and reallocate budget towards the best-performing channel

Question 6: What is the benefit of utilizing a "blended CPC" strategy in media buying budget management?

Which action should you take?

Choose only one option

It combines performance metrics across different platforms for a unified budget approach

It helps reduce the total cost per click over time

It provides a more balanced cost structure for high-traffic and low-traffic placements

It lowers the cost of media buying during peak times