Preview Questions Marketing Strategist | Role Specific Skill

Question 1: How do you track and measure customer sentiment using data?

Which action should you take?

Choose only one option

By focusing only on product sales and ignoring sentiment data

By analyzing only customer complaints without considering overall sentiment

By assuming sentiment is positive based on sales data alone

By using sentiment analysis tools, social media monitoring, and customer feedback data to gauge brand perception

Question 2: How would you adjust your cross-channel campaign if conversion rates drop significantly on one channel?

Which action should you take?

Choose only one option

Implement a dynamic budget shift to allocate more funds to the underperforming channel

Increase creative rotation while maintaining the same budget allocation

Continue the campaign with no changes and wait for natural shifts

Remove the underperforming channel and focus on the best-performing ones

Question 3: How do you align a company's product strategy with its overall strategic plan?

Which action should you take?

Choose only one option

By focusing solely on product innovation

By ensuring that the product aligns with target market needs and company goals

By decreasing production costs to increase profitability

By offering a wide range of products without regard for segmentation

Question 4: Which of the following is a key factor in analyzing consumer attitudes toward a brand?

Which action should you take?

Choose only one option

The alignment of brand values with consumer personal values

The level of consumer involvement with the product

The consumer's perception of the brand's social status

The cultural context in which the brand is marketed

Question 5: How do you evaluate market trends when formulating a strategic marketing plan?

Which action should you take?

Choose only one option

By focusing only on consumer trends and ignoring industry trends

By assuming trends will remain constant and not adjusting the plan accordingly

By relying on past marketing tactics without considering changing market conditions

By using data analytics, industry reports, and customer insights to predict future market conditions

Question 6: In cross-channel marketing, multi-touch attribution (MTA) allows marketers to:

Which action should you take?

Choose only one option

Assign credit to all touchpoints that contributed to a conversion

Only focus on the first interaction with a brand

Focus solely on the last touchpoint that resulted in a sale

Ignore touchpoints that didn't directly lead to conversions