Preview Questions Marketing Strategist | Role Specific Skill

Question 1: What is the primary difference between qualitative forecasting and quantitative forecasting methods?

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Qualitative forecasting is subjective, while quantitative forecasting is always objective

Qualitative forecasting uses numerical analysis, while quantitative forecasting is based on market observations

Qualitative forecasting uses consumer preferences, while quantitative forecasting uses company performance metrics

Qualitative forecasting relies on expert opinions, while quantitative forecasting uses numerical data and statistical models

Question 2: How do you identify key trends and patterns in consumer behavior using data?

Which action should you take?

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By relying solely on consumer surveys without analyzing purchase data

By focusing only on immediate sales and ignoring long-term behavioral trends

By assuming trends will stay the same and not analyzing evolving behavior

By analyzing historical data, customer feedback, and market conditions to identify emerging trends

Question 3: In a marketing plan, what is the purpose of setting specific KPIs (Key Performance Indicators)?

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To develop a budget that aligns with marketing expenses

To create awareness about new product launches

To communicate the marketing strategy to customers

To measure and track the effectiveness of marketing strategies and activities

Question 4: How do you identify and leverage latent needs in consumer behavior analysis?

Which action should you take?

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By ignoring unmet needs and focusing solely on current desires

By using qualitative research methods like ethnography, interviews, and observation to uncover hidden desires

By assuming consumer needs are always explicit and focusing on what is stated

By assuming that latent needs will emerge naturally over time

Question 5: How do you track the impact of social media and influencer trends on consumer behavior?

Which action should you take?

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By ignoring social media trends and focusing solely on offline behavior

By tracking only follower counts without analyzing engagement levels

By measuring engagement metrics, sentiment analysis, and the effect of influencers on purchase behavior

By assuming that social media trends directly translate into consumer behavior

Question 6: Which of the following is a key characteristic of "habitual buying behavior" in consumer decision-making?

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Low involvement and minimal product differentiation

Consumers follow external influencers when making purchases

Consumers tend to purchase products with high perceived value

High involvement and extensive research before purchase