Preview Questions Marketing Specialist (Real Estate) | Role Specific Skill

Question 1: How can a real estate marketing specialist measure the ROI of a paid Facebook ad campaign?

Which action should you take?

Choose only one option

By tracking the number of followers gained

By tracking the number of conversions generated

By analyzing the number of likes on the post

By reviewing the ad's click-through rate (CTR)

Question 2: What is the primary advantage of using Instagram Stories for real estate marketing?

Which action should you take?

Choose only one option

They allow for targeted email list building

They allow for in-depth property descriptions

They provide a temporary way to engage with followers

They help generate long-term engagement

Question 3: How should a marketing specialist use competitive intelligence in real estate marketing?

Which action should you take?

Choose only one option

By copying competitors' strategies without differentiating

By collecting and analyzing data on competitor strategies, pricing, and customer feedback to inform their own marketing efforts

By focusing only on direct competitors and ignoring the broader market

By avoiding competitive intelligence and focusing only on internal data

Question 4: What is the role of user-generated content in social media marketing for real estate?

Which action should you take?

Choose only one option

It distracts from professional messaging and should be avoided

It is only useful for brand awareness and not for direct sales

It builds trust, encourages engagement, and provides authentic testimonials that resonate with potential buyers

It only works for lifestyle brands, not real estate

Question 5: Which of the following metrics should be prioritized to measure the success of a real estate email marketing campaign?

Which action should you take?

Choose only one option

Conversion Rate

Bounce Rate

Open Rate

Click-Through Rate (CTR)

Question 6: How does the use of targeted Facebook ads benefit a real estate digital marketing campaign?

Which action should you take?

Choose only one option

It allows advertisers to reach specific demographics based on location, interests, and behaviors

It limits the types of properties that can be marketed

It increases the overall cost of the campaign without targeting a specific audience

It reduces the reach of ads by showing them to irrelevant audiences