Preview Questions Marketing Research Analyst | Role Specific Skill

Question 1: How do you calculate and interpret market share using statistical tools?

Which action should you take?

Choose only one option

By simply adding up all the sales data and calculating averages

By dividing a company's sales by the total sales in the industry and comparing it to competitors

By analyzing only the largest competitors and ignoring smaller players

By assuming market share remains constant over time without changes in consumer behavior

Question 2: How would you minimize response bias in an online survey?

Which action should you take?

Choose only one option

By sending reminders to non-responders

By ensuring that the survey is conducted during non-business hours

By shortening the survey and using closed-ended questions

By ensuring anonymity and offering incentives

Question 3: What method would you use to identify potential bias in a survey's sampling process?

Which action should you take?

Choose only one option

By examining the sampling frame, ensuring random selection, and evaluating any potential skew in responses

By assuming that survey responses reflect the opinions of the entire population

By excluding certain demographics from the survey to improve results

By increasing the sample size to compensate for bias

Question 4: How do you select the right chart type when visualizing a correlation between two variables?

Which action should you take?

Choose only one option

By using a bar chart, which does not effectively show correlation

By using a scatter plot to clearly show the relationship and identifying trends or clusters

By using a line graph without considering the data type

By using a pie chart to represent the correlation between the two variables

Question 5: How do you ensure the validity of data collected through online surveys?

Which action should you take?

Choose only one option

By relying solely on automated tools to collect responses without human oversight

By excluding respondents who provide invalid answers without further verification

By pre-testing the survey for clarity, consistency, and relevance to the target audience

By sending the survey to a large number of respondents without focusing on their background

Question 6: Which data collection technique is best for gathering in-depth, qualitative insights from a small group of individuals?

Which action should you take?

Choose only one option

Experiments

Structured interviews

Surveys

Focus groups