Preview Questions Marketing Analyst | Role Specific Skill

Question 1: Which of the following buying behavior patterns is typically seen with wealth management services?

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Routine response behavior based on low-risk assets

Complex decision-making processes driven by long-term goals and trust

Varied decision-making processes based on short-term needs

Impulse buying behavior driven by low-cost investment products

Question 2: Which social media platform offers the best ROI for BFSI brands looking to attract high-net-worth individuals (HNWIs)?

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Instagram

Facebook

Twitter

Question 3: How does customer journey mapping help in optimizing digital marketing campaigns in the BFSI sector?

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It reduces the overall campaign duration

It identifies key touchpoints to personalize content and offers

It focuses on targeting cold leads

It increases campaign budget allocation

Question 4: How do A/B tests play a role in improving the efficiency of an advertising campaign in the BFSI sector?

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By eliminating underperforming platforms

By testing different versions of an ad to determine which performs better

By segmenting customers into larger, randomized groups

By increasing ad frequency and coverage

Question 5: In analyzing consumer adoption patterns in BFSI, which model explains the rate at which new financial products are adopted?

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The Technology Acceptance Model

The Bass Diffusion Model

The AIDA Model

The Consumer Decision Journey Model

Question 6: How do reference groups influence consumer decisions in the retirement planning market?

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Reference groups primarily affect decisions related to loan products

Consumers rely heavily on advice from peers and financial advisors when planning for retirement

High-income individuals tend to make decisions independently of their reference groups

Reference groups have no impact on retirement planning decisions