Preview Questions Marketing Analyst | Role Specific Skill

Question 1: Which of the following quantitative metrics is most useful in a competitive analysis in the BFSI sector?

Which action should you take?

Choose only one option

Customer Acquisition Cost (CAC)

Consumer satisfaction index

Employee productivity rates

Brand recognition score

Question 2: Which social media platform offers the best advanced targeting options for promoting a retirement savings product to high-income individuals?

Which action should you take?

Choose only one option

Facebook

Twitter

Instagram

Question 3: How does competitor intelligence differ from competitive benchmarking in the BFSI industry?

Which action should you take?

Choose only one option

Competitor intelligence involves gathering data on competitors' strategies, while benchmarking focuses on performance comparisons

Competitor intelligence focuses on internal processes, while benchmarking focuses on market share

Competitor intelligence involves market positioning, while benchmarking analyzes pricing models

Competitor intelligence looks at customer sentiment, while benchmarking focuses on regulatory compliance

Question 4: Which of the following techniques is used to predict future trends in the BFSI market?

Which action should you take?

Choose only one option

Real-time tracking of competitor behavior

Comparative ratio analysis of historical data

Sentiment analysis from social media platforms

Forecasting models and trend analysis

Question 5: What is the role of brand loyalty in consumer decision-making within the BFSI industry?

Which action should you take?

Choose only one option

It reduces the need for personalized financial solutions

It creates emotional attachment, leading to higher lifetime value

It only affects short-term decision making and not long-term financial goals

It leads to increased sensitivity to competitor promotions

Question 6: What is the most effective way to use retargeting ads for loan applications on Facebook?

Which action should you take?

Choose only one option

Displaying ads to users who have liked the brand's page

Retargeting users who clicked on a competitor's ad

Targeting users based on their location and demographics

Targeting users who have visited the loan application page but didn't apply