Preview Questions Marketing Analyst | Role Specific Skill

Question 1: What is brand equity, and how is it assessed through market research in the BFSI sector?

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Brand equity is evaluated based on competitors' market position

Brand equity is the value a brand adds to a product and is assessed through consumer awareness and loyalty

Brand equity is the total sales generated by a brand in a given year

Brand equity is determined through financial analysis and profitability

Question 2: What is the biggest challenge when optimizing email marketing campaigns in the BFSI industry?

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Optimizing for mobile devices

Decreasing open rates due to email saturation

Segmenting the right audience for personalized messaging

Ensuring compliance with financial regulations and privacy laws

Question 3: Which social media platform offers the best ROI for BFSI brands targeting corporate clients for financial services?

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Twitter

Facebook

Instagram

Question 4: How does peer group influence impact consumer behavior regarding retirement plans in the BFSI sector?

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Peer influence directly leads to higher risk tolerance in retirement portfolios

Peer group influence has little impact on long-term financial decisions

Peer influence typically discourages early retirement contributions

Peer groups encourage social validation, leading to higher participation rates

Question 5: Which of the following is an example of "competitive positioning" in the BFSI sector?

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Offering premium financial services that target high-net-worth individuals

All of the above

Creating a product tailored for young, tech-savvy consumers

Offering the lowest interest rates across all loan products

Question 6: How do reference groups influence consumer decisions in the BFSI sector?

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They only affect decisions for luxury financial products

They have no significant impact on financial product decisions

They influence the perception of financial risk and rewards

They shape preferences based on the choices of peers and influencers