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Question 1: How do you "align IP strategy with business objectives" in FMCG?

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Question 2: How does an IP Manager handle the issue of patent expirations in FMCG?

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Question 3: What are the key performance indicators (KPIs) an IP Manager should use to evaluate the success of an IP strategy in FMCG?

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Question 4: What should an IP Manager do if a licensee is sublicensing the intellectual property without permission in FMCG?

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Question 5: How can an IP Manager integrate performance metrics into licensing agreements for FMCG?

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Question 6: How should an IP Manager approach the renewal of licensing agreements in FMCG?

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