Preview Questions E-commerce Marketing Manager | Role Specific Skill

Question 1: What data would you use to optimize the "post-purchase" stage of the customer journey?

Which action should you take?

Choose only one option

Customer demographics and buying habits

Time spent on the product page before purchase

Shopping cart abandonment rates

Customer reviews and product feedback

Question 2: How do you measure the success of a multichannel marketing campaign?

Which action should you take?

Choose only one option

By tracking cross-channel attribution and customer behavior

By focusing only on impressions across channels

By measuring the increase in website traffic only

By evaluating only the performance of the highest-performing channel

Question 3: How does the use of social media fit into a successful multichannel e-commerce marketing strategy?

Which action should you take?

Choose only one option

It only works for brand awareness, not for conversions

It can serve as a one-way communication channel for promotions only

It allows for engaging, personalized interactions that drive traffic to other channels

It replaces all other communication channels

Question 4: How does omnichannel retailing relate to multichannel strategy in e-commerce marketing?

Which action should you take?

Choose only one option

Omnichannel integrates both online and offline experiences for customers

Omnichannel focuses solely on the website and mobile app

Omnichannel has no impact on digital channels like social media

Omnichannel only involves traditional retail stores

Question 5: What is the key benefit of having a clear return and refund policy in an online store?

Which action should you take?

Choose only one option

It decreases product visibility in search engines

It builds customer confidence and trust, leading to higher conversion rates

It reduces the number of orders placed

It increases website traffic through return-related search queries

Question 6: Which metric is the most reliable when measuring the success of CRO efforts in an e-commerce website?

Which action should you take?

Choose only one option

Click-through rate (CTR)

Conversion rate

Average session duration

Bounce rate