Preview Questions E-commerce Marketing Manager | Role Specific Skill

Question 1: How do you optimize an e-commerce store's checkout flow for higher conversion rates?

Which action should you take?

Choose only one option

Asking for unnecessary information before checkout

Minimizing form fields and enabling guest checkout

Increasing the number of steps to fill out forms

Requiring account creation before allowing a purchase

Question 2: What is a key consideration when managing email marketing as part of a multichannel strategy?

Which action should you take?

Choose only one option

Ensuring email content aligns with the overall marketing message

Ignoring user segmentation to simplify campaign creation

Sending frequent emails to increase brand visibility

Using email as the only communication channel

Question 3: What is the primary goal of A/B testing in conversion rate optimization?

Which action should you take?

Choose only one option

To test different designs for SEO purposes

To test various marketing channels for better performance

To ensure that page load speed is optimized

To measure which variation performs better in terms of conversions

Question 4: Which of the following is the most effective method for gathering data for customer journey mapping?

Which action should you take?

Choose only one option

Offline in-store customer interviews

Employee feedback and internal reports

Customer surveys and focus groups

Web analytics and customer behavior data

Question 5: What is the role of urgency and scarcity in increasing conversions in e-commerce?

Which action should you take?

Choose only one option

Displaying the best-selling products without limitations

Offering a discount code for first-time visitors

Creating urgency with limited-time offers or low stock alerts

Providing free shipping across all orders

Question 6: What is the primary reason for using integrated marketing technologies (CDP, CRM) in multichannel strategies?

Which action should you take?

Choose only one option

To centralize customer data and provide a unified view across all channels

To reduce the complexity of handling data across multiple platforms

To ensure that only one platform collects customer behavior data

To limit the amount of data collected for privacy reasons