Preview Questions Digital Marketing Specialist | Role Specific Skill

Question 1: How does long-tail keyword optimization benefit a food and beverage website's SEO strategy?

Which action should you take?

Choose only one option

Long-tail keywords can be harmful because they limit the search volume of potential customers

Long-tail keywords should be avoided in favor of a broad keyword strategy that attracts a larger audience

Long-tail keywords are irrelevant for food businesses, as short-tail keywords are more effective

Long-tail keywords help target more specific customer queries, improving conversion rates and reducing competition

Question 2: How can hashtags improve the visibility of restaurant posts?

Which action should you take?

Choose only one option

Limit to branded hashtags

Avoid hashtag usage

Use popular hashtags only

Research trending hashtags

Question 3: How do you analyze and adjust your social media strategy based on the performance metrics of each platform?

Which action should you take?

Choose only one option

By making changes based solely on personal opinions without data analysis

By keeping the same strategy regardless of performance

By reviewing key performance indicators (KPIs) such as engagement rates, click-through rates, and conversions, and adjusting tactics accordingly

By focusing only on follower count and ignoring engagement metrics

Question 4: How do you manage and optimize backlinks to improve SEO for food and beverage websites?

Which action should you take?

Choose only one option

By obtaining high-quality backlinks from relevant food industry sites, influencers, and authoritative sources

By relying on internal links and neglecting external backlinks

By buying backlinks or relying on low-quality link-building tactics

By ignoring backlinks and focusing only on on-page SEO

Question 5: How do you utilize social media platforms to build a community around a food and beverage brand?

Which action should you take?

Choose only one option

By ignoring follower input and only pushing promotional content

By creating content that is not relevant to the audience's interests

By focusing only on one-way communication with followers

By creating interactive content, engaging in conversations, and using community-driven hashtags to foster connection

Question 6: How do you use customer lifetime value (CLV) in your reporting to measure the long-term effectiveness of digital marketing efforts?

Which action should you take?

Choose only one option

By calculating the total revenue from a customer over time and using that data to refine marketing strategies

By ignoring CLV and focusing only on immediate conversions

By assuming CLV remains constant without analyzing changes

By measuring only short-term sales without considering long-term customer value