Preview Questions Digital Marketing Manager | Role Specific Skill

Question 1: What is the role of an editorial calendar in content marketing?

Which action should you take?

Choose only one option

It organizes content creation, scheduling, and distribution for consistency and timeliness

It ensures content creation is done according to the designer's schedule

It tracks only the number of blog posts published per month without regard to quality

It focuses on tracking influencer partnerships rather than content production timelines

Question 2: In Google Ads, which type of keyword match type would you use if you want to target a specific phrase, including slight variations?

Which action should you take?

Choose only one option

Phrase match

Exact match

Modified broad match

Broad match

Question 3: When building a social media content calendar, what factor is most critical for success?

Which action should you take?

Choose only one option

The frequency of posting per week

The time of day each post is scheduled

Consistency and relevance of content to the target audience

The number of platforms the content is shared on

Question 4: How do you measure social media ROI for a brand campaign?

Which action should you take?

Choose only one option

By total engagement rate

By the number of posts made

By comparing cost per lead and sales conversions

By number of followers gained

Question 5: In Google Ads, what is the purpose of using "Ad Extensions"?

Which action should you take?

Choose only one option

To increase the visibility of ads and provide additional relevant information

To improve the ad rank by optimizing keywords

To reduce the cost per click for ads

To limit the ad impressions to specific times of day

Question 6: How can SEO audits contribute to a website's overall SEO performance?

Which action should you take?

Choose only one option

Audits only focus on off-page SEO factors and backlinks

Audits are useful only for reviewing keyword performance

Audits help identify technical issues, on-page optimizations, and content gaps

Audits mainly assess website aesthetics and visual design