Preview Questions Campaign Manager | Role Specific Skill

Question 1: When adjusting campaign budgets, which metric should you prioritize?

Which action should you take?

Choose only one option

Social media engagement rate

Total impressions served

Return on Ad Spend (ROAS)

Click-through rate (CTR)

Question 2: In a performance-based marketing campaign, what should a Campaign Manager prioritize when allocating budget?

Which action should you take?

Choose only one option

Use a fixed percentage of the budget for each campaign phase regardless of performance

Allocate more resources to high-performing ads and optimize low-performing ads

Focus the entire budget on acquiring new customers, ignoring retention efforts

Spend equal amounts across all ad creatives and channels without analysis

Question 3: Which of the following is the most important consideration when executing a campaign with a global audience?

Which action should you take?

Choose only one option

Using the same ad creatives across all regions without modification

Adapting the messaging to different cultural contexts and languages

Limiting the campaign to a few large international markets

Focusing only on the primary target audience and ignoring regional variations

Question 4: How should a Campaign Manager allocate a fixed budget across multiple channels for a digital marketing campaign?

Which action should you take?

Choose only one option

Allocate the majority of the budget to paid search only and ignore other channels

Use a performance-based approach by allocating more budget to channels with higher conversion rates

Prioritize channels based on reach, not on actual performance

Split the budget evenly across all channels to ensure equal exposure

Question 5: What is the most effective way to deal with project timeline delays when multiple teams are involved in a campaign?

Which action should you take?

Choose only one option

Rely on individual team members to catch up and manage the delays themselves

Automatically extend the deadline without consulting other stakeholders

Have regular cross-functional meetings to communicate status updates and adjust the timeline

Shift focus to only one department at a time to speed up their progress

Question 6: What's the best strategy to handle last-minute changes to a campaign that impact the timeline and can cause delays?

Which action should you take?

Choose only one option

Reassess priorities, negotiate new deadlines, and adjust resources accordingly

Make the necessary adjustments but do not inform any stakeholders about the changes

Cancel the campaign or significantly reduce its scope to meet the original timeline

Proceed with the changes without informing the team or clients about the delay