Preview Questions Brand Manager (Food and Beverage) | Role Specific Skill

Question 1: How can sentiment analysis be used to gauge customer opinion about a food product?

Which action should you take?

Choose only one option

By analyzing online reviews, social media mentions, and other consumer-generated content to measure attitudes

By surveying customers on their purchasing behavior and measuring their willingness to pay

By asking consumers to rate the product on a numerical scale without context or follow-up

By directly observing consumers while they are consuming the product in store or at home

Question 2: How should a brand manager measure the success of a food and beverage brand positioning strategy?

Which action should you take?

Choose only one option

By focusing on short-term sales metrics only, without tracking long-term brand health

By monitoring changes in market share, brand awareness, consumer perception, and sales performance

By analyzing the number of products sold without considering consumer feedback or market trends

By measuring only consumer satisfaction and ignoring market share or sales growth

Question 3: How does a brand manager effectively deal with negative feedback or a crisis on social media?

Which action should you take?

Choose only one option

By addressing the issue professionally, providing solutions, and communicating transparently with customers

By ignoring the comments and letting them fade away on their own

By deleting negative comments immediately to maintain a positive image

By responding with defensiveness, denying responsibility for any problems

Question 4: What is the importance of consistency in brand messaging during an advertising campaign?

Which action should you take?

Choose only one option

It only applies to traditional advertising channels like TV

Consistency can limit creativity and should be avoided in some campaigns

Consistency ensures that consumers recognize and trust the brand, enhancing loyalty and awareness

It is unnecessary if the product is widely recognized

Question 5: How do you use cross-channel marketing to build a consistent advertising strategy for a food brand?

Which action should you take?

Choose only one option

By ensuring the brand message, tone, and visuals are aligned across TV, digital, social, and in-store channels

By focusing on one channel and avoiding others for consistency

By using different messaging across each channel to tailor the content

By changing the product design to match each marketing channel

Question 6: How can food and beverage brands use user-generated content (UGC) to enhance their social media presence?

Which action should you take?

Choose only one option

By featuring customer-created content that reflects genuine experiences, which builds trust and authenticity

UGC is not effective for food brands, as it doesn't create professional content that matches the brand tone

UGC should only be used for giveaways or contests, without integrating it into long-term content strategies

UGC should be avoided as it is unprofessional and lowers the brand's credibility