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Question 1: Why is it essential to define the product's unique selling proposition (USP) early in the development phase?

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Question 2: What is the most important factor when defining the brand positioning for a new product in the food and beverage market?

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Question 3: How does trend analysis support market research for food and beverage products?

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Question 4: How do you ensure consumer safety and quality during the product development process for a food brand?

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Question 5: What is the role of focus groups in market research for food products?

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Question 6: How do you measure brand equity in a highly competitive FMCG food category?

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