Preview Questions Advertising Manager | Role Specific Skill

Question 1: When analyzing Ad Performance, what is the key difference between Impressions and Reach?

Which action should you take?

Choose only one option

Reach is the total time spent on ads while Impressions track clicks

Reach measures total views while Impressions count unique users

Impressions count all ad exposures while Reach measures unique views

Impressions track conversions while Reach tracks view-through rate

Question 2: When managing multiple clients, what is the most important factor in ensuring effective communication?

Which action should you take?

Choose only one option

Build personalized communication plans for each client based on their preferences and goals

Send weekly emails to each client with reports

Ensure you meet all deadlines regardless of client preferences

Respond to client requests only when they escalate

Question 3: In the event of a client dispute regarding campaign performance, what should you prioritize in the resolution process?

Which action should you take?

Choose only one option

Speed and avoiding client escalation

Reassuring the client that the issue is not your responsibility

Clear communication, backed by data, to support campaign performance

Immediate discounting or refunding to appease the client

Question 4: Which of the following indicates that an ad's targeting is well-optimized?

Which action should you take?

Choose only one option

Low cost-per-click with low-quality traffic

Low engagement but high click-through rate

High relevance score and good engagement metrics

High impressions and low conversion rate

Question 5: What is the significance of analyzing Ad Frequency in campaign performance?

Which action should you take?

Choose only one option

It helps to avoid ad fatigue and overexposure to the audience

It identifies the best time of day to run ads

It measures the success of a call to action in the ad

It tracks the geographical performance of ads

Question 6: How do you assess the ROI (Return on Investment) for a specific ad spend in a multi-channel campaign?

Which action should you take?

Choose only one option

By analyzing the conversion rate across different platforms

By dividing the total ad spend by the number of impressions

By focusing on the average click-through rate (CTR) across channels

By calculating the total revenue generated by each channel and comparing it with the costs