Preview Questions Advertising Manager | Role Specific Skill

Question 1: How do you track whether an advertising campaign is within budget?

Which action should you take?

Choose only one option

Evaluating the ad spend once at the end of the campaign

Setting up a static budget with no adjustments during the campaign

Regularly reviewing cost reports and comparing them to the initial budget

Monitoring only the creative cost components

Question 2: How do you evaluate whether a campaign is underperforming relative to its budget allocation?

Which action should you take?

Choose only one option

By looking at impressions and clicks only, ignoring conversions

By comparing actual performance metrics against expected results and adjusting accordingly

By checking if the campaign spent the entire budget without any issue

By determining if all ads were shown within the designated time frame

Question 3: What action should you take if the cost-per-acquisition (CPA) is high, but the customer lifetime value (CLV) justifies it?

Which action should you take?

Choose only one option

Adjust the campaign's targeting to lower CPA

Pause the campaign immediately to reduce spending

Continue scaling the campaign while optimizing for higher CLV

Cut the campaign budget significantly to lower CPA

Question 4: What is the most effective way to ensure communication between creative, media, and analytics teams during a campaign?

Which action should you take?

Choose only one option

Limit interactions between departments to avoid confusion

Rely on verbal communication without documentation

Establish clear communication channels, regular check-ins, and use project management tools

Hold weekly meetings and send daily emails

Question 5: In analyzing ad performance, what does a high Cost per Acquisition (CPA) indicate?

Which action should you take?

Choose only one option

The ad campaign is highly successful and reaching many users

The ad budget is underutilized

The ad has a high click-through rate but low conversion rate

The ad campaign is inefficient at converting users into customers

Question 6: When managing external agencies for a campaign, what's the most effective way to ensure they align with your vision and timeline?

Which action should you take?

Choose only one option

Rely on their expertise and avoid micromanaging

Set vague expectations to encourage creative freedom

Provide detailed briefs and establish a clear communication plan

Work with them only when the internal team is unavailable